Search engine optimization, or SEO, is the process whereby you try to boost your search ranking with the big search engines, such as Google or Bing. The goal of local SEO is to not only improve your search ranking, but to do so on a focused level by making your website one of the top results when people search for a keyword in a given geographical area.
This involves making sure that you have provided as much information about your business as you can, such as your street address, phone numbers, hours of operation, and even images of your storefront. These should all be connected to local directories, social media networks, and pages that you have created for your business on Google and other sites. You can find more information concerning this issue on many websites by visiting an experienced internet marketing SEO Sussex company.
You might think that all this effort is a waste of time. However, there are a number of important reasons why local businesses need SEO.
First of all, as a local business the majority of your customers probably live either in your town or within a radius of a few miles. To attract such customers, you need to make sure that the information available about your business is as up-to-date as possible.
If you do not have your current phone number or accurate business hours, for example, potential customers will be frustrated. They may find your site, but if they do not know when you are open or how to get in touch with you, they are unlikely to spend much effort trying to find out. Instead, they will turn to one of your competitors who has accurate information.
In addition, taking the time to double-check this information will cause Google and other search sites to favor your listing. If you have claimed a Google+ page, provided accurate information regarding your location, business hours, and contact information, and uploaded photos or videos about your business, then Google will give your site a high ranking.
You have probably noticed Google searches that return a map with the locations of several local businesses pinned to them. These are companies that have taken the time to provide as much accurate information as possible. In return, these businesses tend to get the vast majority of traffic from such a search. By following their example, you can boost the amount of search traffic that you get.
As you can see, SEO for local business is critical to success. Be sure to invest enough time and energy into this area.