Wednesday, 18 November 2015

The Implementation of Local SEO for Sussex

Local SEO is an important factor for any business and the Sussex area is no exception. It is one thing for a business to have a nice website, but unless that website is designed to build and enhance the brand of the business and to attract new customers, it is really practically useless to the business.

Unless a business has a steady supply of new clients, it will gradually wither and die on the vine. The lifeblood of any local business is the flow of new customers who discover the products or services of the business and begin to use them and effective internet marketing plays a critical role in this.

Highly Targeted Marketing

Local optimization of the business website is one of the easiest and most inexpensive means to
advertise because it is the most proactive method of promotion there is and because it can be extremely targeted as to whom it is directed.

First of all the website design has much to do with people who search on the internet not only finding your website, but engaging with you on what you have to say. Remember that being proactive is one of the secrets of online marketing, as people like to take part in the things you have to say, if the subject matter is new and informative and helpful in some manner.

A Crucial First Step

The use of keywords and keyword phrases is an important first step, as these are the words that the people are actually using to find your website. They are already telling you that they want information about the product or service that you are offering, they just don't specifically know about you yet.

But when they find your website on the search engine, they will be gratified because they have found
a genuine source of a product or service that fills their immediate need. Now they have connected with a real business with which they can rely on to serve an ongoing need for the product or service.
Your website should give them something to do immediately such as a menu, if you are a restaurant for example, with which they can call and order lunch, have it delivered or come in to your establishment and have it ready when they arrive.

Enhancing Your Social Media Presence

Your social media presence is important as well with the process of driving traffic to your website and your business. People love to talk about things, and they will see your promotions and posts on your business Facebook page. They can like your posts, comment about them and share them with their friends. When friends of friends begin to share these posts, look out, for your business is about to increase very much.

For more about Facebook, please check out the following link -

Mobile marketing is another key element where you will want to engineer your SEO efforts because it has been shown that roughly 65 percent of all of the online searches are now being conducted through the use of mobile devices. So people are using their smart phones, iPads and tablets to search the internet while they are on the go.

Taking advantage of all of these great SEO techniques is something every business should embrace as that is where their next increase of ready made customers are looking.

Thursday, 30 July 2015

Why Do Local Businesses Need SEO?

Search engine optimization, or SEO, is the process whereby you try to boost your search ranking with the big search engines, such as Google or Bing. The goal of local SEO is to not only improve your search ranking, but to do so on a focused level by making your website one of the top results when people search for a keyword in a given geographical area.

This involves making sure that you have provided as much information about your business as you can, such as your street address, phone numbers, hours of operation, and even images of your storefront. These should all be connected to local directories, social media networks, and pages that you have created for your business on Google and other sites. You can find more information concerning this issue on many websites by visiting an experienced internet marketing SEO Sussex company.

You might think that all this effort is a waste of time. However, there are a number of important reasons why local businesses need SEO.

First of all, as a local business the majority of your customers probably live either in your town or within a radius of a few miles. To attract such customers, you need to make sure that the information available about your business is as up-to-date as possible.

If you do not have your current phone number or accurate business hours, for example, potential customers will be frustrated. They may find your site, but if they do not know when you are open or how to get in touch with you, they are unlikely to spend much effort trying to find out. Instead, they will turn to one of your competitors who has accurate information.

In addition, taking the time to double-check this information will cause Google and other search sites to favor your listing. If you have claimed a Google+ page, provided accurate information regarding your location, business hours, and contact information, and uploaded photos or videos about your business, then Google will give your site a high ranking.

You have probably noticed Google searches that return a map with the locations of several local businesses pinned to them. These are companies that have taken the time to provide as much accurate information as possible. In return, these businesses tend to get the vast majority of traffic from such a search. By following their example, you can boost the amount of search traffic that you get.

As you can see, SEO for local business is critical to success. Be sure to invest enough time and energy into this area.